Our Three Step Process
Arts Festival Campaign for ICA MCAST Institute
Our Three Step Process
Arts Festival Campaign for ICA MCAST Institute
Client Overview
ICA MCAST represents a contemporary creative arts identity tied to graduating students. The custom treatment of the ICA letterforms introduces a dynamic and expressive visual style, reflecting the energy and creativity of the programme while maintaining a strong and recognisable presence.
Client Problem
The brand lacked consistency due to its yearly reinvention by graduating students, resulting in low recognition and weak brand recall. The challenge was to create a flexible yet structured identity system that could evolve over time while maintaining a core visual consistency, allowing each cohort to personalise the brand without losing its foundation.
Deliverables:
Brand Strategy
Art Direction
Content
Year
/
2024
Client
/
MCAST College
Client Overview
ICA MCAST represents a contemporary creative arts identity tied to graduating students. The custom treatment of the ICA letterforms introduces a dynamic and expressive visual style, reflecting the energy and creativity of the programme while maintaining a strong and recognisable presence.
Client Problem
The brand lacked consistency due to its yearly reinvention by graduating students, resulting in low recognition and weak brand recall. The challenge was to create a flexible yet structured identity system that could evolve over time while maintaining a core visual consistency, allowing each cohort to personalise the brand without losing its foundation.
Deliverables:
Brand Strategy
Art Direction
Content
Year
/
2024
Client
/
MCAST College
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations