Our Three Step Process
Building New Wear with Animalistik
Our Three Step Process
Building New Wear with Animalistik
Client Overview
Animalistik is a fitness apparel brand developed as part of a thesis project exploring how two identical businesses can succeed using distinct marketing approaches. The brand focuses on performance-driven gym wear while incorporating strong visual storytelling and identity-led promotion.
Client Problem
Entering a highly saturated fitness apparel market, Animalistik lacked a clear promotional direction and brand identity. The challenge was to define a fresh and relevant approach that would differentiate the brand, establish a strong visual style, and create meaningful connections with its target audience.
Deliverables:
Branding
Product Design
Content
Year
/
2025
Client
/
Animalistik Clothing
Client Overview
Animalistik is a fitness apparel brand developed as part of a thesis project exploring how two identical businesses can succeed using distinct marketing approaches. The brand focuses on performance-driven gym wear while incorporating strong visual storytelling and identity-led promotion.
Client Problem
Entering a highly saturated fitness apparel market, Animalistik lacked a clear promotional direction and brand identity. The challenge was to define a fresh and relevant approach that would differentiate the brand, establish a strong visual style, and create meaningful connections with its target audience.
Deliverables:
Branding
Product Design
Content
Year
/
2025
Client
/
Animalistik Clothing
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations